Case Study: ARAG

Background

Germany-based insurer ARAG was one of the first clients to commission an OMG Refer solution, in Q3 2007

Strategy

ARAG’s Refer programme features a number of custom elements and configurations that support its specific marketing goals. The solution allows users who have websites to apply for approval as affiliates, following which they can promote the programme on their sites and access extra information via their login. The client has a customised reporting format that shows sales from 'regular' referrers as well as affiliates. Both customers and employees can make referrals, and each group has its own customised referral form and login. Over time, the scope of the solution has grown to include new products, principally insurance 'bundles' comprising different types of cover. A feature has also been added to allow high-performing referrers to attain 'silver', 'gold' and 'diamond' status.

Results

ARAG's OMG Refer programme has delivered sustained growth in its customer base, becoming one of the key elements of its online marketing strategy.