Our story

Our story began in 1999, when founder Richard Syme launched UK Web Promotion (later OMG Search) to provide search marketing services - one of just eight UK players in the sector at the time.

We soon won major clients such as Norwich Union, Swinton Insurance and Its4me and built sales of £100k, with Richard becoming one of the most knowledgeable and sought-after search consultants in the UK.

Knowledge of search led naturally to creating and optimising sites that could deliver high-quality, high-converting traffic to advertisers on a performance basis. Our new division, established in 2001 with co-founder Rob Starkey, grew rapidly into one of the top performance-based affiliates in the UK.

Building a thriving publisher business provided valuable experience of working directly with advertisers and emerging affiliate networks - and revealed another opportunity.

In 2001, most networks offered affiliates an ‘off the shelf’ solution with very little flexibility or support. As an affiliate himself, Richard felt that the service provided by the established networks was very poor. Despite being one of the top affiliates in the UK, he felt undervalued, never receiving a call or personal email from a major network.

We addressed this at the launch of our own network, by becoming the first network with a dedicated publisher team. Clearly, there was a gap for a people-based organisation that genuinely valued both advertisers and affiliates as partners.

Over the next three years, the newly formed OMG Network used this ‘people plus technology’ approach to establish itself as one of the top UK networks. Twelve months later, group turnover hit £2 million. Consistent annual organic growth rates of around 50% since then have driven total group sales to well over £20 million.

In recent years we’ve expanded internationally, winning new clients throughout Europe and Asia Pacific. We’ve also diversified into rewards marketing with the creation of a new division, OMG Rewards as well as developing new content options for affiliates.

Our vision for the future is to become a leading international performance-based digital marketing group.