Case Study: Eurostar

'OMG have achieved very positive results on Eurostar's UK and French programmes since their transfer in February 2008.

'During the first year of activity they have increased our sales volume in the UK by over 90% on average each month. They have also worked proactively to incentivise our affiliate network and spot new opportunities to expand our programmes.'

Cecile Schmitt, Ecommerce Marketing and Analysis Manager

Background

Eurostar had been working with another network for three years when we won the campaign in 2007, after a selection process involving six other networks.

Strategy

We soon built up a strong understanding of the brand and the way it was perceived by travellers. This enabled us to grow the campaign by approaching affiliates who would make suitable partners.

We provided Eurostar with regular feedback on affiliate recruitment, new ideas for incentives and tailored reports by phone and on paper – delivering a sharp improvement in service over the previous network.

One of the keys to driving volume has been the enhancements we made to Eurostar’s HTML booking form, which can be used at affiliate sites like any other creative content. It allows users to select their start point, destination and travel time quickly and easily before clicking straight through to a confirmation and purchase page. The improved booking form now accounts for over half of the volume on Eurostar’s campaign.

Results

The month-long transition period passed without any dip in sales, and the UK campaign soon began growing strongly.