Case Study: H. Samuel

'OMG have consistently provided us with exemplary service.

'Innovative, professional and always looking for new ways to improve and develop our brand, OMG are the ideal affiliate network for a business of our size and complexity. We are grateful for their energy and willingness to go the extra mile when driving affiliate relations and strategy.

'We would not hesitate to recommend their services to anyone looking for a serious affiliate network.'

David Ansell, H.Samuel

Background

For H.Samuel, our core objective was complementary activity: driving high-quality incremental volume for the brand without eating into the volume that the company generates through its own online marketing.

Strategy

The first step was affiliate recruitment. We focused our efforts in two areas: affiliates with strong SEO capabilities and larger affiliates who could potentially create microsites focused on particular product types or ranges.

To boost brand awareness, we developed a wide range of creative and editorial for affiliates to use in their promotions. Visuals are available in a variety of sizes, ensuring that there is always one that is suitable for the affiliate’s page design. Wherever possible, creative includes specific consumer-offer messages, allowing affiliates to target their individual audiences with eye-catching, compelling content.

Bespoke deals with key affiliates have played an important role in the campaign. In one initiative, affiliates promoted a competition in which consumers could win an H.Samuel watch.

Results

We have delivered consistent year-on-year growth for H.Samuel, even in the current highly challenging economic conditions