Case Study: Santander

Background

Santander launched a selection of their financial products with OMG in September 2008.

Due to budgetary constraints and a desire to retain close control over content, the client opted for a small, closed group of trusted affiliates who would promote their current accounts, savings accounts and loans.

Strategy

In response to Santander’s content concerns, we made sure that they were involved in the approval of newly recruited affiliates. We developed a bespoke reporting system that provided full transparency in terms of affiliates’ activity and detailed insights into their performance.

To provide budgetary reassurance, we generate weekly reports that allow campaign extensions, if they are required, to be authorised in good time without affecting performance.

Results

Growth has been delivered through a combination of careful affiliate management, increased exposure and the use of the email channel.

 

Client: Santander
Product: Current accounts, unsecured loans, ISAs and online savings accounts
Start Date: September 2008
Campaign Features: Closed affiliate programme
Email marketing
Objectives: Growth of savings range through the affiliate channel
Content control
Budget management
Results: Increased exposure
Growth of product range

'We were delighted to welcome Santander to our network in 2008. Our experience of getting strong results from small affiliate groups has made a real difference to their campaign, and we’re pleased to see that our rigorous reporting arrangements are helping them manage their campaign more effectively.'