Case Study: Virgin Money

Background

Virgin Money is one of the longest-standing clients on OMG, having launched their campaign in 2004.

Strategy

From the outset, we worked closely with Virgin to support their long-term objectives for sustained growth in credit cards, plus the integration and development of the prepaid card channel. More recently, we have launched Virgin Money’s insurance range, using trusted specialist affiliates to establish the Virgin brand in this new sector.

A key driver of our success has been our closed brand bidding group. Since its inception, this is been highly effective in increasing exposure on key search engines and protecting the brand against competitors.

We have also been on hand to advise Virgin on the ever-changing affiliate landscape, providing guidance on emerging developments such as cashback and loyalty sites.

To guarantee content compliance on the Virgin Money campaign, we introduced a rigorous, formal monthly compliance process that ensures all our affiliates are using up-to-date, appropriate content to promote the client’s products.

Results

Our campaign for Virgin Money has delivered consistent, sustained growth across all channels and product groups.

 

Client: Virgin Money
Product: Credit cards, prepaid credit cards, insurance and ISAs
Start Date: January 2004
Campaign Features: Brand-bidding
Content and compliance management
Objectives: Growth of credit and prepaid card product groups through affiliates
Results: Sustained growth across all channels

'Virgin Money's decision to launch their insurance range with OMG Network demonstrates the level of trust and collaboration in our relationship. We’re glad to be offering continued support in areas such as compliance and brand bidding, delivering growth while safeguarding the highly valuable Virgin brand online.'

Jodie Huggins, Group Account Director