Case Study: Top Image Systems

‘OMG Search have been consistently professional and reliable, responding quickly to requests and providing proactive account management.

‘Our project was hampered by many issues outside their control (problems on our side). Working at times in very difficult circumstances, they remained positive and continued to deliver.

‘We achieved impressive results quickly: enquiries through our website have more than doubled within a quarter. Not content to rest at that, OMG has continued to drive ideas for improving results still further.

‘I would recommend OMG Search to anyone looking for SEO.’

Sarah Brooks, UK Marketing Manager, Top Image Systems

Background

Top Image Systems is an international provider of automated solutions for document capture, mailroom management and other office functions. Beginning in September 2008, we took over the management of SEO for their UK web presence.

Strategy

The first issue we identified for TIS was the fact that their UK site was an exact mirror of their global site. For search purposes, our recommendation was that the two sites be separated and differentiated, with the UK site being more oriented towards the language and priorities of UK users.

We suggested usability improvements aimed at ensuring all the site’s pages could be found, such as building more internal links. We also proposed changes to the website’s content aimed at making it less technical and more accessible to users. META descriptions, which often appear in search results, were made more compelling, as were the site’s HTML page titles. This helped to boost traffic and, more importantly, convert more traffic into business enquiries.

Having identified the changes necessary, we conveyed them to TIS and their web developers through weekly conference calls and follow-up emails.

In addition to the hands-on aspects of the campaign, we provided consultancy and guidance on SEO principles to TIS’ UK marketing manager, helping her to build the business case for investing in search and communicate the business benefits of our search campaign to senior executives.

Currently, we are working on PR campaigns on key topics, promoted via social-media sites such as Twitter.

Results

As a result of our SEO campaign, TIS have seen their UK site rise to the top five for key search terms such as ‘AP automation’ and ‘mailroom application’.