Knowledge Base

Search marketing can be a tough topic to get to grips with.

First, there’s the jargon – a bewildering array of acronyms and strange terms that make it hard to understand exactly what your search marketer is trying to communicate. To get up to speed, browse our Glossary.

Then there’s the question of what you want search marketing to do for your business. There’s little point embarking on an expensive campaign without a clear sense of the problems you need to address, or what it aims to achieve. To view some common concerns that can be addressed through search marketing, visit the Website clinic.

Finally, you need to choose a performance agency that will deliver focused, ethical and effective search marketing. To help you identify an agency who is capable of working with you as a trusted partner, see What to look for in a search agency.