What Is PPC?

PPC (pay-per-click) advertising is a quick and effective way of driving targeted traffic to your website through search engines and content Network. Your advertisements appear automatically when users search for selected keywords, and every time someone clicks on your advertisement, you pay the search engine or content network a small fee. That’s why we call it pay-per-click. Google’s ‘sponsored links’ are examples of PPC advertising.

With OMG Search you can control the ‘cost per click’, your daily budget and other aspects of your PPC campaigns.

Because PPC is so responsive with campaigns going live and generating clicks straight away, it’s a great way to promote special offers. It also makes a good complement to SEO, where achieving the strongest results can take time.